Over 20 years crafting intuitive experiences
After a background in industrial design and graphic design, I spent the last 20 years focusing exclusively on designing elegant and intuitive user expereinces for business productivity tools. I use design thinking processes and tools to understand users, reframe problems, design, prototype and test. View my workInnovation
Innovation unlocks new possibilities. I explore ways to leverage tech solutions to eliminate unnecessary work or transform existing processes.
Usability
I use interviews, testing, and observation to truly understand people and their problems. Hands-on research guides me in creating intuitive interfaces that just make sense for the end-user to provide a delightful, natural experience.
Simplicity
Simplicity, without innovation to enable it, may make a design look nice but perform poorly. I focus on innovation to enable simplicity.
Design
Good design delights users through intuitive and appealing experiences. I leverage design principles to effectively communicate, convey meaning, and encourage desired behaviors.
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